Brand kit

Traxl, in your own words or ours

Everything you need to write about or link to Traxl. Use the assets as they are; don’t recolour, stretch or add effects to the wordmark.

One line

Traxl is a family live-location app for Android: your people on one map, alerts for the places that matter, and an SOS that reaches everyone.

Boilerplate

Traxl is a live-location sharing app for families and friends, built in India and available worldwide on Google Play. A Circle puts everyone on one map with arrive-and-leave alerts for home, school and work, a one-tap SOS, daily route history, and recording that keeps working when mobile data drops. Teenagers join only through a parent-confirmed invite, and location is shared with a Circle’s members and no one else. Traxl is free with ads; Traxl Plus removes ads and raises limits for the whole Circle.

Wordmark

Primary, on dark. SVG

Mono, for light backgrounds. SVG

App icon

512 px · 192 px
Keep the rounded-square shape; don’t place it inside another shape.

Colours

Ink #050505
Background. The brand is fixed-dark; there is no light theme.
Surface #151515
Cards and raised panels.
Bone #F2F2ED
Primary text and the wordmark.
Silver #B8B8B8
Accent gradient start; hover states.
Mist #9A9A94
Secondary text.
Coral #E8735A
SOS and alerts only.
Teal #2FB8A6
Success and 'done' states.

Type

Headlines are set in Chakra Petch (the wordmark is a custom cut, Traxl Display). Body text is Inter. Both are free on Google Fonts.

Facts to get right

The name is Traxl, capital T, no other capitals. Not “TraXL” or “Trax L”.
Android only, on Google Play. No iPhone version yet.
Free with ads; Traxl Plus is ₹99/month in India (local pricing elsewhere), for the whole Circle.
Minimum age 13; teens join by parent-confirmed invite.
Made in India; available worldwide except a few countries listed in our privacy policy.